As 2015 comes to a close, it’s time to look ahead at what’s trending up, down or sideways in the new year. The team at Yump have come up with our top picks for the 2016 digital trends that you should keep your tabs on.
According to Forbes, mobile will completely dominate desktop in 2016. This year, Google announced that mobile traffic finally overtook desktop traffic in 10 different countries. This is also the year Google updated its search algorithm to favour mobile-optimised sites. Although mobile-friendly websites already work wonders, mobile apps can do everything that websites can, except in more intuitive, convenient, accessible ways. With the advent of app indexing, 2016 will be the year more businesses discover the benefits of a dedicated app.
If we are allowed to be biased, we think UX (user experience) is the sexiest acronym in digital right now. What used to be an outsourced agency service has become increasingly in-house as the banking sector, such as NAB and ANZ, developed their own innovation labs filled with UX consultants and designers. UX professionals are in hot demand because more companies are recognising the advantages of data-driven designs. From utilising rich animations in interactive design, to optimising conversions with analytics, UX is delivering measurable results in customer engagement and achieving business goals.
Token corporate social responsibility has been superseded by a full-fledged company with a conscience, existing primarily for a cause. One of the fastest-growing social enterprises in Australia is Thankyou, a consumer brand that is making a difference to developing communities by funding water, food and sanitation projects. Yump is excited to be partnering with Thankyou and bringing more digital joy to users in the new year.
Atlassian, the maker of project management software Jira, has not only made the Aussie home-grown tech industry proud, but announced themselves on the world stage with their spectacular debut on the NASDAQ. Founded in 2002 by Sydneysiders Mike Cannon-Brookes and Scott Farquhar, Atlassian is currently valued at $8 billion, as much as Qantas. It is however, easy to forget that for every successful digital start-up story, there are thousands that bite the dust.
Is the tweet dead? It may sound a bit extreme, but Twitter shares crashed in October after reporting another quarter of disappointing user growth. From April to June 2015, Twitter added a total of 4 million new users whereas Facebook, which is more than 4 times the size of Twitter, added 49 million new monthly users. Slow user growth has plagued Twitter since its highly successful stock exchange listing in 2013. Let’s see if new CEO Jack Dorsey will turn things around in the new year.
Blogging has taken a hit in its popularity as a platform since the rise of influencers on Instagram and Pinterest. According to the 2015 Women’s Blogging Industry and Business Annual Report, 68% of those surveyed earned less than $5,000. Despite so, blogger Amy Lynn Andrews offers some helpful tips here for any aspiring professional blogger, and blogging remains an important component of many successful content marketing strategies.
Display ads (banner ads) still have a role to play in the digital marketing landscape but their ability to influence buying decisions have diminished as the Internet becomes more saturated with pop-up ads and more people turn to installing ad-blockers. Besides raising brand awareness, the jury’s still out whether display ads are effective in converting clicks into sales.
Beginning January 12, 2016, Microsoft will cease providing security updates or technical support for older versions of Internet Explorer, which means any versions older than Internet Explorer 11. Windows 7 and Windows 8 users will need to be running IE 11 to continue receiving updates. Not tech savvy? It’s time to stop procrastinating and get professional help if you are still using IE 10 or older, or worse, still using Windows Vista or XP.
After years of decline, Adobe Flash is finally, definitely, dead. First it was Apple that stopped supporting Flash on the iPhone, iPod touch and iPad in 2010. As of September 2015, Google Chrome has effectively killed off Flash by forcing any Flash ad or video to require the user to click it to play, or else it will remain frozen. If you are still developing anything using Flash, it’s most certainly time to move on.
P.S. Looking back, I still vividly remember the excitement of completing my first tweened Macromedia Flash animation in high school.
R.I.P. Flash. It’s been real. Thank you.
By Yuan Wang
If you love our article on 2016 digital trends, don't miss our analysis of 2016 Mobile Statistics in Australia and 8 Mobile Marketing Insights.